The best commercial?

Competitions, competitions, competitions.
Dairy Milk's commercial named 'Gorilla' became the greatest commercial of the world this year. Made by Fallon located in London.

Hmmm.. Do a song that anyone is familiar with and a sweet passionate gorilla make one commercial really so good? True, it is not a bad commercial, not bad at all. It is memorable and definitely will record itself in people's mind and make them to buy the chocolate.
BUT is it really the world's best. Wasn't there any commercial more creative???